Albertson's national grocery store chain wanted to communicate to potential shoppers that an array of fresh produce is always available in their stores during the winter season as well as to wish everyone happy holidays. The television advertisement displays preparation for a beautiful feast that, in the end, evolves into a snowy winter "painting" consisting of fresh produce.  An element of the challenge, aside from the artistic composition of the finished scene, was to create a fresh produce "color palette" for the food stylists to use as their medium for this masterpiece.
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