Kelly designs lasting brands that will entice the consumer. Whether the client is a pediatrician, an agency for keynote speakers, a pet store, a local farm, or even a 5K race before a Formula 1® event, he can speak the visual language of the viewer. By researching competitors, identifying potential customers, establishing mood boards, selecting appropriate fonts, and developing an illustration style, Kelly hits the mark with his logo designs. Plus, he precisely addresses printing, digital and broadcast requirements for a healthy brand.