Lofty dog is an upscale pet store in Austin, Texas where a pet and their owner can shop together. This eclectic, high-end boutique serves treats to the canines and fresh coffee for their owners while they peruse the vast array of toys, games, collectables, quirky clothing, and best-quality pet food. The rationale for the logo concept imagined where dogs would enjoy gathering. You guessed it - the fire hydrant. Kelly designed this offbeat logo that personifies the alternative attitude of Lofty Dog.