Kelly designed the key visuals and advertising campaign for the Formula 1® United States Grand Prix at Circuit of The Americas in Austin, Texas. Awarded the "Sports Event of the Year" (Sports Business Journal Award), over 15 million people watched this event on television and online, while over 265,000 people from 70 countries attended the live event. This campaign included key visual creative, commemorative ticket design, print and digital ads, promotional items and environmental signage. Every ticket, directional map, way-finding sign and credential kept the attendees in the right place at the right time.

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