Kelly designed the campaign to advertise the inaugural United States Formula 1 Grand Prix at Circuit of The Americas in Austin, Texas. Over 15 million people watched this event on television and online, while over 170,000 people from 70 countries attended the live event. This campaign included key visual creative, commemorative ticket design, print and digital ads, promotional items and environmental signage. Every ticket, directional map, way-finding sign and credential kept the attendees in the right place at the right time.

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