The Hideaway Report is a subscription-based editorial brand that candidly reviews the world's most luxurious hotels, exclusive hideaways, fine restaurants and travel experiences. As the lead designer for web content and print advertising, Kelly helped transition the traditonally print-based clientele to the digital realm, along with the editorial, marketing and web development teams. He built hideawayreport.com articles, photo features and user-friendly interactivity. Kelly also designed all membership communications for subscribers and advertising activations for prospective members in print and online.